NZ Pump Co. Branding

"Human Digital collaborated with NZ Pump Co, a premier, chemical-resistant plastic hand pump manufacturing company needing a brand revamp to better represent their current product mix and global operations. We delivered exactly that: clean, modern and a brand that brought their company into the modern era.
October 10, 2022


NZ Pump Co. is a premier, chemical-resistant plastic hand pump manufacturer and marketing company. Makers of Ezi-action Drum Pumps that they've been supplying globally for more than 25 years. The Group comprises three facilities, strategically located in-market in the UK, USA and New Zealand.


The client was operating a 30+ year old company still using the same logo and branding since establishment. They were looking for a brand that brought their company into the modern era, better represented their current product mix and global operations.


By understanding their expectations, we organised workshops presenting 3 different approaches to what their new branding would look like. We then took a deeper dive into both internal and external stakeholders' views and requirements of what would be the most beneficial approach going forward aligning with their vision.

Using an exploratory process of reviewing how the business was perceived internally, but also interviewing external stakeholders to see how these views aligned with reality, we introduced a clean logo with various options for global operations, also deciding colour schemes, marketing assets, packaging materials and brand guidelines for photography and brand image.

Weekly meetings with Jeff, CEO/President were organised to ensure reaching expectations and sticking to his vision. The result was a brand new logo, assets and collateral that was designed to be global, modern, clean and easily digestible by their clientele.

"They spent time understanding our business and what would be most beneficial for us going forward."

Check out our happy Client's review on Clutch.

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Ben van Rooy

Strategy Director

Nick Brown

Marketing Director