Creating a color palette

Communication

Choosing the right colour palette for you and your business is not only about visual and aesthetic. It's all about what you are trying to communicate and the feelings you are trying to evoke on your audience.

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Define

What are your brand values and motivations?
Describe your brands personality in a few words.
What are you trying to communicate?
How do you want people to see you?

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Persona

Think about the people you'd like to connect.
What's your persona style?
What are the possible key elements for them to make a connection with your brand?

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Color Psychology

Colors have qualities that can cause certain emotions in people.

Pink: Delicate

Red: Passion

Orange: Happy

Yellow: Friendly

Green: Nature

Blue: Trustworthy

Purple: Energy

Black: Luxury

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Color Intensity

Just like different colors can communicate different things, the same idea is applied to color intensity. A neon green communicates a different message than a dark green.

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Experiment, test and be different!

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