Jif Professional Cleaning digital marketing campaign gains awareness with B2B buyers in Australia

The recent Jif Bunnings campaign in partnership with Mayo Hardware, Unilever, and Human Digital, has concluded with strong awareness results, increasing Jif’s recognition in the B2B (business to business) professional cleaning supplies sector with Bunnings.

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Campaign Highlights

The Bunnings Jif Professional campaign targeted a wide Australian B2B audience. The campaign featured Google and Meta advertising strategies that focused on top-of-funnel activity with buyers.

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Achievements

Across all platforms, the campaign achieved 2.7 million impressions and a combined click-through rate (CTR) of 8%, resulting in a substantial number of clicks.

• Google Ads: The campaign achieved 14% CTR, with impressions topping 1.7 million.
• Meta Ads: Engagement on Instagram and Facebook reached nearly one million impressions with a CTR of 2%.

By implementing targeted audience groups based on interest and purchase intent, the campaign effectively reached professionals seeking high-quality surface cleaning solutions. This focus on professional cleaning buyers increased the awareness of Jif's inclusion in the cleaning section of Bunnings Warehouse in Australia.

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Learn more about the campaign

Check out the Jif campaign in the works section for more information.

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Looking Forward

Building on this awareness the campaign will enter a new phase that not only continues to build awareness but also focuses on consideration. 

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About Mayo Hardware

First established in 1928, Mayo Hardware is recognised as a supplier of value to the retail, trade, government and commercial markets in Australia, New Zealand and selected export markets. They hold a market leading position in outdoor lifestyle, safety, security and hardware categories.

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About Unilever

Unilever, a global corporation with 127,000 employees and over 400 brands in 190 countries, is committed to making sustainable living commonplace. Founded in 1883 with the launch of Sunlight Soap, Unilever has a long history of innovation and purpose-driven business. The company aims to positively impact the planet and society, rather than just minimising harm. Unilever is also noted for its gender-balanced management and commitment to using its scale for good, including using recycled plastic in packaging and implementing health and wellbeing programs. 

In Australia and New Zealand, Unilever employs over 900 people and operates three factories, focusing on local production. The company's ambition remains to foster sustainable living globally.

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About Human Digital

Human Digital is an award winning digital marketing agency focused on enhancing the human experience. Focused on B2B clients they have offices in Sydney, Australia; Auckland, New Zealand; and New York, USA.

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