iCare NSW - Digital Strategy

iCare NSW - Digital Strategy


NSW social insurer established in 2015 with over $32 billion in assets icare is the NSW insurer. They pay service providers including doctors, physios, and medical imaging providers, for treatment provided to injured workers.


Payments was the most cited issue raised by providers and business The provider experience was manual with invoices being emailed, posted, and faxed to icare. Payment was slow and the experience was inconsistent.


Conducted and managed workshops focused on research, analysis, and design. Developed and prioritized user stories, created prototypes, planned client engagements, and mapped out user experience flows.


Revolutionized client operations by defining a robust business model, fine-tuning business requirements in stakeholder workshops, and building a compelling business case.

iCare NSW - Digital Strategy


An enhanced provider payments experience.

The result was an online portal that allows service providers to digitally record treatments and request payments from service providers.


Let's build something good together

If you have a project in mind, we would be happy to have a chat about how we can make it happen.

Ben van Rooy

Strategy Director

Nick Brown

Marketing Director