Branding in 2023

The future of branding is all about authenticity, connection, and community. As consumer behavior shifts towards values-based purchasing, companies that lead with purpose and transparency will stand out in the crowd.
January 25, 2023

As we move into 2023, branding trends are a reflection of how society is responding to the current times. After a tumultuous few years, consumers are seeking authenticity, transparency, and honesty from the brands they engage with. From a desire for nostalgia and escapism to a focus on shared values, connection, and humanity, these trends indicate that brands are working to meet the needs of their audiences and offer meaningful experiences. While many factors may shape branding trends, one thing is certain: the future is about brands living and embodying their values.


One trend that is expected to continue in 2023 is the use of minimalism in branding. Minimalism is a design aesthetic that emphasizes simplicity and minimal ornamentation. This trend has been gaining popularity in recent years, and it is expected to continue. Businesses that want to create a clean, modern brand will need to focus on minimalism in their branding efforts.

Minimalist brand design
Source: Acne Studios and This is glamourous


Another trend that is gaining traction is the use of hand-drawn elements in branding. Hand-drawn elements add a personal touch to branding and can help businesses to stand out from their competitors. From logos to illustrations, hand-drawn elements can be used in a wide range of branding materials.


A third trend that is expected to continue in 2023 is the use of bold typography in branding. Bold typography can be used to make a strong statement and create a memorable brand. This trend can be seen in the use of oversized headlines and bold colors in branding materials.

Bold health bar designs
By Goopanic


Animation and motion graphics are also expected to be used more frequently in branding. Animation and motion graphics can bring a brand to life and can be used in various branding materials such as logos, websites, and social media posts.

XBOX Brand Animation
Source: Xbox


Another trend that is expected to rise in 2023 is the use of augmented reality (AR) in branding. AR can be used to create immersive brand experiences and it is expected to be used in a wide range of branding materials, such as packaging and advertising.


Personalised branding is a way of creating a brand that is tailored to the individual needs and preferences of the customer. From personalised logos to customized packaging, personalised branding can help businesses to create a stronger connection with their customers.

Source: Ogilvy


Sustainability is also becoming a key trend in branding in 2023, as more and more businesses are recognizing the importance of taking care of the environment. Businesses that want to create a sustainable brand will need to focus on using eco-friendly materials, reducing their carbon footprint, and promoting sustainable practices.

minimal packaging design for a soap brand
By Vitalfuerze

Lastly, in 2023, it's expected to see a rise in the use of diverse representation in branding. Representation of diverse communities, cultures and backgrounds in branding materials is becoming more important, as it helps to create a brand that is inclusive and welcoming to all.

In conclusion, branding trends are constantly evolving and changing, and businesses that want to stay ahead of the curve will need to keep an eye on the latest trends. From minimalism to personalized branding, and from animation to diverse representation, businesses that want to create a strong and memorable brand in 2023 will need to focus on these trends and incorporate them into their branding strategies.

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