Select Page

Human-centered design is a creative approach to problem solving used at IDEO. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs. Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building a bunch of prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world.

Human-centered design consists of three phases.

  1. Inspiration – you’ll learn directly from the people you’re designing for as you immerse yourself in their lives and come to deeply understand their needs. 
  2. Ideation – you’ll make sense of what you learned, identify opportunities for design, and prototype possible solutions. 
  3. Implementation – you’ll bring your solution to life, and eventually, to market. And you’ll know that your solution will be a success because you’ve kept the very people you’re looking to serve at the heart of the process.

Watch this video to learn more.