Team

Who We Are

Our team

Marketing Manager
April Ko
Blog Author
Design Director
Ben van Rooy
Blog Author
Digital Consultant
Roshan Vinod
Blog Author
Social Media Specialist
Daan Nooteboom
Blog Author
Human Digital

Innovation and transformation

We are a team of designers and developers, designing and implementing technology powered solutions that customers love and that work for your business.

Contact Us
H

uman centered design is our core belief. We work with organisations to develop innovative services and marketing by keeping customer needs at the centre of the design process.

Our core services:
  • Strategy and innovation
  • Design and experience
  • Transformation and change

We apply Human Centered Design principles to our processes in which we encourage the users of our service to be actively involved in our continuous evolution.

Every part of our design process is consistently streamlined with humans in mind, because we exist only to deliver the best possible experience for our clients and their customers, staff and stakeholders.

We don’t just want to serve this market, we want to be a part of shaping the future of the health of the New Zealand and Australian digital economy.

It’s what is different about us that makes us human.

Human centered design is our core belief. We keep human needs at the centre of our design process.

Our Approach

Why choose us

We apply Human Centered Design principles to our process in which we encourage you, your business and your customers to be actively involved in the experience.

Agility

We work in a highly responsive way, adjusting to insights as they are uncovered, to deliver value to your customers and your business.

We understand that things can change for you and your business and we can adjust our work and approach accordingly.

Collaboration

We understand good design doesn't come in a flash of inspiration rather it's a collaborative process of discovery that takes patience, experience, and communication. ‍

Collaboration with you, your business and it's customers help us design solutions that are attractive, simple to use, and drive results for your business.

Execution

We are not just about great design, we have process in place to ensure we deliver to meet your business goals.

Throughout our engagements we record actions and keep you updated on our progress during regular catch ups.

How We Work

Our process

01

Listen

We want to get to know you and your business to get an understanding of the challenges you are facing and the goals you want to achieve.
02

Plan time and budget

We create a high level plan to your time and budget expectations. We understand that things change so we work in an agile way to help you achieve your goals.
03

Uncover insights

We use research, problem solving techniques and a combination of qualitative and quantitative data to understand how we might achieve your goals.
04

Prototype and test solutions

Sharing prototypes allows us to test assumptions and make refinements and improvements while getting feedback from customers, staff, and stakeholders.
05

Release frequently

As we prove solutions we look to release them every couple of weeks to incrementally improve the experience for you, your business and customers
06

Reflect and improve

We believe innovation never stops and continuous improvement is essential to attracting and retaining valuable customers while optimising your operations.
From our Blog

Recent insights

Insights from the team.

All Posts
Retail
Sep
12
//
2020

Write better product descriptions with these 9 tips from Henneke Duistermaat and Shopify

The product description is marketing copy explaining what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.
Sep
10
//
2020

5 reasons this WordPress user moved to Webflow

Discover why a long-time WordPress user decided to finally make the switch to Webflow.
Retail
Sep
4
//
2020

Built to last

Consumer New Zealand is running called #BuiltToLast which is working to ensure fewer appliances end up at the landfill. You can help by choosing longer-lasting appliances and devices – and Consumer NZ will help you do that. You can also encourage retailers and manufacturers to make more durable products.
Aug
28
//
2020

Purple Heart - Our Brand Colour

Colours are powerful, they can help evoke emotions and tell a story. Our brand colour is hex code #5426b6 and is called Purple Heart. To us, this symbolises our human-first approach with digital transformations. We believe that technology should amplify human experiences, not replace them.
Aug
28
//
2020

Web Designer Opportunity

Do you have a background in web design? Are you keen to join a startup digital agency where you can play a key role on a diverse and innovative team?
take the first step

Are you ready?