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Failure is scary, we don’t want to look foolish in front of our boss or team and we often avoid it at all cost.  But as it turns out, failure can be one of our greatest teachers.

The fact is everyone fails. Great people fail.  And if you are not prepared to make mistakes you won’t create something innovative.   At Google, X is the “moonshot factory”. They live a simple mantra: “Fail fast, fail often.” Terrible ideas and failure are not only embraced at X, but celebrated. When a team “kills” a project, they are applauded by supervisors and often get a bonus.

Astro Teller, director of X, says, “We spend most of [the] time breaking things and trying to prove that we’re wrong. That’s it. That’s the secret. Run at all the hardest parts of the problem first. Get excited and cheer, ‘Hey, how are we gonna kill our project today?’ “

Watch the video below to find out X’s secret to creating an organization where people feel comfortable working on big, risky projects and exploring audacious ideas.