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Building better research interview rapport

Building better research interview rapport

In his article How to Build Better Rapport For Better Research Interviews, Michael Margolis provides five key techniques to improve interview rapport. Think of each research meeting as though it were a dinner party, and you are the host. Imagine you are the ideal host...
What is empathy?

What is empathy?

What is the best way to ease someone’s pain and suffering? In this beautifully animated RSA Short, Dr Brené Brown reminds us that we can only create a genuine empathic connection if we are brave enough to really get in touch with our own...
Buy more happiness

Buy more happiness

We have all been told that money can’t buy you happiness but perhaps the people telling us this were simply spending it wrong.  In their book “Happy Money: The Science of Happier Spending”, researchers Elizabeth Dunn and Michael Norton used research to investigate the...
What are heatmaps?

What are heatmaps?

Heatmaps are a powerful way to understand what users do on your pages—where they click, how far they scroll, what they look at or ignore. Our friends at Hotjar have put together some information on website heat maps, how they work, what pages to set them up on,...